RALPH LAUREN BLACK LABEL AT SELFRIDGES

Ralph Lauren Black Label crosses the Pond and finds a corner in Selfridges

Those chaps that fancy ponying up for something a little more exclusive than the stylish but ubiquitous Ralph Lauren Polo should trot along to Selfridges, where the American fashion icon's Black Label is now available to buy at a new concession opening today. The slim-fitting, Italian-made silhouettes of Ralph Lauren Black Label, recently showcased at Paris Fashion Week, have a particularly European feel about them, so it seemed only inevitable that they would cross the Pond at some point. Lo and behold, lucky Londoners can now avail themselves of Black Label without having to traverse the Atlantic or track down a Ralph Lauren flagship store thanks to a new corner opening today in Selfridges. The first Black Label corner store outside of America will stock the complete stable of tailoring, eveningwear and sportswear, so UK-based gents can bedeck themselves entirely in Ralph without boarding a transatlantic flight (although the downside is that you'll no longer have the excuse of a favourable exchange rate to justify the inevitable spending spree). Jamie Millar

Ralph Lauren Black Label at Selfridges, 400 Oxford Street, London W1A 1AB. 0800 123 4000, www.selfridges.com

Posted 8 September